The purpose of Van Veen Heritage Garden is:
- To encourage interest in and the dissemination of information and knowledge about the genus Rhododendron
- Encourage the study and propagation of rhododendrons
- Operate a test garden
- Provide a medium through which all persons interested in the genus may communicate and cooperate with others of like interest through educational and scientific studies, meetings, publications, and similar activities.
Van Veen Heritage Garden will encourage the development of new varieties, and conduct educational activities that promote interest and knowledge in gardening.